Style Tips for Moms

by Tracy James


As moms, we welcome Spring’s warmer temperatures that allow children to play outside, but often stress about what to wear during the sports season that comes with it. One of the biggest complaints of many of my clients who are mothers is that when they took on the rigors of managing a family, out went any sense of personal style. I tell these women that while their lifestyle may not require the wardrobe of a supermodel, there is no reason they can’t feel attractive and stylish even when chasing kids and grocery shopping. Just as she endeavors to please the members of her family, a mother deserves to feel pleased about her own appearance.

There is a fine line when it comes to proper dressing for such occasions. Moms want to look suitably casual, but not sloppy. Perhaps a bit dressier than athletic wear, but not so glitzy that one appears to be “trying too hard.” Being age-appropriate is also a concern: be too trendy and risk looking like you are trying to emulate a teenager, but god forbid falling too far on the other side of the spectrum and being labeled “frumpy” or “matronly.”

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So what to do? I recommend that instead of focusing on trendy fashion, focus on the fit of basic pieces that work for your life. Often, it isn’t the style of clothing that someone wears that makes them look frumpy, it is the fit that does. Take, for example, a pair of capri pants and a T-shirt, which is a staple summer outfit for many moms. They call them “mom jeans” for a reason, you know, so be careful about how frumpy your pants are fitting. I am not implying that your pants should be so fashion forward that your teenage daughter will want to wear them, but there is a broad spectrum between pants your kids will wear and pants that are just plain dowdy.

Start by investing in some basic casual pieces. Look for items that are easy to care for and comfortable, but well-fitting. The tendency is to buy casual clothes solely for comfort and not for flattery, thus too large or baggy. When it comes to fit, casual clothes should be held the same standards as dressier clothes. Just as you do for those dressier clothes, think about building wardrobes. For example, choose cohesive pieces built around basic styles and colors for the best mix-and-match wardrobe. Here are a few tips to help you find your own casual style without falling prey to the “soccer mom uniform.”

Tees

A great tee shirt, one that fits correctly (in no way baggy but not skin tight either), is a weekend staple. For best fit, look for tees with at least some lycra/ spandex content, as this will help the tee hold its shape. When you try tees on, be certain that the shoulder seams hit AT your shoulder (not half way down your arm), that the hem is longenough to cover your waistband when you sit down or cheer for that scored goal/base hit, and that the body doesn't tent out around you but rather gently hugs your torso. Crew necks are always easy, but look also for tees with a scoop or V neck or (good for those with larger chests), boat neck (can balance wider hips) and square neck (elongates a short neck). With a few exceptions, polo-style shirts are generally dated for women and should be left to dads. And when in doubt of whether a neckline is too low, layer a fitted tank underneath!

DONT’S:

-Team uniform (unless you are a coach and absolutely required)

-Bared (or even peeking out) midriffs

-Tees with “cute” logos, sayings, cartoons, etc.

Lightweight Sweaters

Juicy Couture Striped Pointelle Hoodie, $248

Juicy Couture Striped Pointelle Hoodie, $248

J.Crew V-neck short-sleeve cardigan, $59.50

J.Crew V-neck short-sleeve cardigan, $59.50

A simple cardigan, hoodie or pullover sweater is easy to layer for outdoor activities; wear over a tee or tank. Cotton and cashmere can both be washed at home; both make good layering pieces for those windy spring baseball games. As with tees, look for interesting detailing on the sweaters - three quarter sleeves, for example, which can beworn over a long sleeved tee for a cool layered look - and cheerful colors.

Simple jacket

Addidas “Street Graphic" Fleece Hoodie, $44

Addidas “Street Graphic" Fleece Hoodie, $44

Spring often means winds and temperatures that can veer from positively summery to quite cold in a matter of innings. Having a lightweight jacket - including one that can withstand wind and rain and cold - is a must for sporty weekends. Choose a tailored cut; warm or weatherproof without being bulky. Some days will be merely crisp and allow for just a zippered jacket or hoodie. Avoid windsuit or overly athletic looks (leave those to the mall walkers and joggers, respectively). Instead opt for fitted jackets in fun colors and rich fabrics like velour or terry.

Yoga pants & Jeans

Old Navy Yoga Pants, $19.50

Old Navy Yoga Pants, $19.50

Yes, you read that right: busy moms need a pair of yoga pants, because inevitably, some Saturday, your son or daughter will have an 8:00AM game, and it will be all you can do to get everyone fed and dressed and out the door in time. The important thing here, though, is that you wants a pair of yoga pants that FIT PROPERLY, particularly through the backside. Look for a fairly substantial fabric, because thiner fabrics will cling, and something with some stretch, too, because it will smooth out the parts of you that may not be so smooth. Pair yoga pants with a hoodie or a tee and a sweater.

Jeans are a no-brainer. Just make sure they are NOT the dreaded “Mom Jeans!” Avoid this by buying jeans with a darker wash, lower waist and modern fit. I am a proponent of the “premium denim” jeans, aptly named not only for the quality but also the price! Once you get over the sticker shock, in my opinion, these jeans are well worth it because or the superior fit, look and durability. Be prepared to try on a LOT of different pairs in different brands, styles and sizes. It can get kind of frustrating, so if you don’t want to hire someone like me to hold your hand throughout the process, go to a shop that has a denim specialist (Belk, Soca, Doree) who knows how different styles fit. Brands to check out include Joe’s, 7 for All Mankind, Citizens of Humanity, David Kahn and Not Your Daughter’s Jeans.

DONT’S:

-”Mom jeans”

-Jean shorts

Dresses

                           Ecoganik Jersey Dress, $108

                           Ecoganik Jersey Dress, $108

Many women can’t imagine wearing a dress to the ball field, but I’m not talking about ladies’ lunch frocks. I’m talking about loose, comfortable jersey knit dresses that are perfect for those hot days. Paired with cute flip-flops (I recommend a go-with- everything metallic pair), a soft, cool dress is my favorite for those sweltering Saturdays.

Cute casual shoes

J-41 “Leo,” $90

J-41 “Leo,” $90

Since you’re probably not actually PLAYING a sport in these shoes, they need not be actual athletic shoes. Puma, Rocket Dog, Privo and Merrell are among the vendors who make great sporty slides and slip-on sneakers; wear them with jeans or yoga pants. Ballet flats, driving mocs or cute flip-flops are a nice alternative with jeans, shorts and summer dresses.

 

DONT’S:

-Keds

ACCESSORIES

Not much is needed in the way of jewelry with the exception of a watch and a simple pair of earrings. As an alternative to an athletic watch, I wear a man’s stainless watch - the size and style makes it appropriately casual and sporty. As for earrings, a pair of diamond studs (faux or real) is classic and simple.

DONT’S:

-Scrunchies

When it comes down to it, most important is to take the stress out of dressing for sports season so that you feel comfortable and attractive in your clothes, allowing you to focus on cheering your child to victory.


Chic Tip: Shopping Tips From a Pro

by Tracy James


As a fashion consultant, I spend an inordinate amount of time browsing clothes online. Accordingly, over the years I've amassed several insider tips for shopping smarter. I figure that a couple of days before biggest shopping day of the year is a perfect time to share my tips on everything from how to score a promo code to knowing the exact time a sale goes live.

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When are the best sales? It's not when you think.

Ask any shopping enthusiast the best day of the year to shop, and she’ll probably answer Black Friday. While there are definitely deals to be had, according to the Wall Street Journal, there are other times of year when prices are lower. The two months when you’ll snag the best deals? Early January and late June. And of course, with the influx of flash sale sites like Gilt, RueLaLa and Hautelook, there are amazing sales to be had every 24 hours. So stay out of the fray and home with your family enjoying leftovers on the day after Thanksgiving!

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Know when your wanted items go on sale.

Sign up at sites like Hukkster to get notifications when her favorite items go on sale. Whether you do most of your online shopping on a computer or mobile device, you can get an email or push notification the second your favorite items are reduced.

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Find out when stores get new shipments.

Buddy up to the local store manager of your favorite shopping haunts and find out which day of the week they get in new merchandise. Often when new clothing comes in, older clothing will be moved toward the back of the store and put on sale. 

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eBay Save Search
Is the item of your dreams sold out everywhere? No worries: there's second hope for slackers on eBay. Simply search the brand and style name of the desired garment on eBay. When the search results come up, narrow down by size and the maximum amount you are willing to spend, then click on the link at the top that says “save search.” It will give you the option to receive an email when new items matching your search terms are listed. I actually use this tool to shop - each morning I receive an email with offerings in my size from my favorite designers.

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Use coupon codes: Refuse to pay retail!
Often sites will advertise their coupon codes, but occasionally a discount code will fly under the radar, in which case RetailMeNot.com is a godsend. With coupons for over 50,000 sites, I never make a purchase without checking the site first. 

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Amex Sync
American Express’ Amex Sync program allows cardholders to link their plastic to Facebook, Foursquare, or Twitter to get deals in exchange for sharing a post, checking in, or Tweeting. For example, recently cardholders could tweet #amexwarby to score $10 back on a pair of Warby Parker frames. The no-hassle approach doesn’t require any coupon codes; simply pay with your Amex card and your statement will automatically be credited. 

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Shop Off-Season
This may seem like a no-brainer, but consciously planning ahead to shop for fall items in the spring and vice versa can save you a bundle. Sure, buying a bathing suit in September isn’t as fun, but when you aren’t paying full price for that bikini at the peak of next swim season, you’ll be smiling.

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Sign Up For The Store's Newsletter
Increasingly, e-commerce sites are drawing in new newsletter subscribers with the lure of a promotion code. In addition to the easy discount off your first purchase, signing up can be worth the extra email in your inbox when you get advance notice of promotions or access to secret sales.

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ShopStyle
In addition to checking RetailMeNot.com, search the item on ShopStyle.com to confirm that your intended online store of choice is actually selling it for the lowest price. Often smaller boutiques you may be unaware of are selling the same item for less!

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Lucky Breaks
The ladies behind Lucky are women after our own shopping-happy hearts. They have an entire Lucky Breaks section dedicated to delivering sweet deals—usually 50% off editor-curated items, ranging from darling earrings to printed pencil skirts.


Chic Tip: Jacket for Early Fall?

by Tracy James


Q: What kind of jacket is good for fall, something that won't be too heavy but that I can wear to work?

 

A: I am a big fan of the trench coat, a wardrobe staple in my opinion, especially here in the south, where it doesn't get super cold for very long. Contrary to what some believe, the trench is not just a raincoat. Created in the 1900's by Thomas Burberry, the most traditional fabrication is cotton gabardine (which Burberry himself invented), but today other materials are used, including wool and leather. However for our Alabama climate, a cotton variety will get the most wear. Below are some tips for selecting the right trench.

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• A khaki trench always works, be it in a darker tan or a lighter shade like cement. Black is also a great option, and can carry into night time. Fun colors and finishes abound, but keep in mind those say fashion more than they do business.

• Your trench should hit anywhere between two and six inches above the knee. And it should feel snug, with slim, clean lines.

• The collar is designed to be flipped up (it keeps your neck dry, and it looks better that way). Pop the back, but let the sides hang loose for an easier look.

• It is considered more fashionable to knot the belt rather than actually loop it through the D-ring. If your trench fits as well as it should, you don’t have to cinch the belt around your waist at all if you so choose. Let it hang or loosely tie it behind your back.

• As with most wardrobe staples, quality is important. My clients who own iconic Burberry trench coats have had them 20+ years.


Ask Tracy: Dressing for Success

by Tracy James


Q: I am female professional working in a conservative banking environment. I have trouble being creative with my wardrobe and end up wearing pantsuits everyday, usually in navy, grey, black, brown or taupe, with a solid shell underneath. What else can I wear but still maintain a professional image?

 

A: No offense, but your work wardrobe sounds rather, well, "snore." This is 2013! We are no longer in the days of "to compete with a man you must dress like a man." No need to hide your femininity or shy away from color, print and pattern. One of the first things I do when reorganizing a client's closet is I separate the suits: jackets in one section, pants in another, to encourage mixing and matching. Changes in one's style can be difficult, so weening into a new look is often best. Since you seem to be comfortable with the jacket and pant formula, start there. You have all of the neutral basics, so now look for what I call novelty jackets - jackets that are just a single piece and offer some sort of interest, whether it be via a print, texture, shape or detail. Stay traditional by pairing a Chanel- style black and white tweed jacket with your black suit pants. Try bold color by pairing a coral or color-of-the-moment orange jacket with your grey pants. 

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You can also mix and match in reverse: wear your taupe jacket with ivory herringbone weave pants or your brown with glen plaid pants, all you need is a hint of brown in the pattern to tie the two together. Then you can start thinking about wearing your jackets over sleek sheath dresses (preferably patterned sheaths, but start with solids if need be). And finally, especially in the dead of summer, consider dropping the jacket idea all together from time to time, and when it is 98 degrees outside, choose a clean-lined dress. There are plenty of professional looking dress options, like those from Kay Unger, David Meister, Elie Tahari, Banana Republic and Ann Taylor. In all cases, never underestimate the importance of great shoes and accessories! Even with the most conservative clothing, both should be current (not necessarily trendy, just not dated) and in good condition. As designer Kate Spade said, "Accessories are what make an outfit a little bit more you," thus differentiating you from all of the other suits out there.