Designer collaborations with discount stores have been all the rage for the past several years. The Lilly Pulitzer limited-edition collection for Target lands in stores early Sunday, April 19. Then on April 23, Kohl’s will debut MILLY for DesigNation, also a limited-time collection.
Target’s Lilly Pulitzer collection is huge - as in 250 pieces! - including apparel, accessories and shoes for both women and girls, along with outdoor entertaining décor, beach gear, travel accessories and home accents. Prices range from $2 to $150, with most less than $30. Some items will be sold online only, like plus-size clothing, a new and welcome offering for the brand. Along with scarves, sandals, totes and clutches, clothing choices include a palm print jumpsuit for $44; eyelet shorts, $26; palazzo pants, $28; and strapless maxi dresses, $34, and shift dresses, $38, in different prints. Check out the rather innovative webpage for the promotion, where you can "mingle" at a party of Pulitzer-decked guests via a 360 degree virtual tour. Check out the party and the Collection Lookbook here.
Lilly Pulitzer, a Palm Beach hostess, founded the brand in 1959 after making print dresses to hide the juice stains that happened while working in her husband’s citrus grove juice stand. The dresses caught on with those in her social circle. Pulitzer died in 2013, but her iconic brand continues.
Kohl’s MILLY collection was inspired by designer Michelle Smith’s trip to Capri. Influenced by her Parisian training at Christian Dior Haute Couture, Louis Vuitton and Hermes, Smith is known for merging American sportswear with French style.
The 71 pieces of women’s apparel feature stripes and florals, and include conversational T-shirts, full skirts with sheer detail, feminine dresses, pencil skirts, shorts and jumpsuits in a chic but Prices range from $38 to less than $100. Browse the Milly for Kohl's offerings here.
Both collections are expected to be a hit, with sell outs in a short amount of time.